Overview
Diploma in Consumer Behaviour introduces you to the law of supply and demand, and analyses consumer preference in the marketplace. You will learn about the various factors affecting that law and market equilibrium.
The program provides improved knowledge of consumer preference and behaviour, through the use of tools like indifference curves and the marginal rate of substitution, and the resulting economic demand.
Subject
- Business communication
- Essential of Management
- Managerial Economics
- Marketing Management
- Consumer behaviour
Course Benefits
- This course will be of great interest to anyone who runs a business or who works in sales management.
- It will also be useful to students and officials in charge of economic regulatory policies will find the course particularly interesting.
- The aim of this course is to acquaint students with basic tools and concepts of micro economic analysis and their application to consumer decision making..
Course Highlights
- Diploma in Consumer Behaviour is a 1 year course designed to provide knowledge, skillset and tools required in effective consumer decision making and application process.
- Candidates who have completed plus two degree is eligible for this course.
- On successful completion of this programme students will be provided with marksheet and one main certificate. Exam pass out year will be mentioned in main certificate.
