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Certificate in Distribution Management

The student will acquire:


  • Knowledge about the activities or the  processes that are involved in the movement of goods and services from the suppliers or the manufacturer to the point of sale.
  • Information on the functioning of distribution channels, physical distribution, and management of distributors , wholesalers, logistics and supply chain management

Distribution management is the most important part of the business cycle for distributors and wholesalers. It refers to the numerous activities and processes such as packaging, inventory, warehousing, supply chain, and logistics.

It is all about reaching the product as near to the customer as possible and making the product and service available to the customer. The products must be available to the customer at the right place and at the right time and with an assortment which gives a lot of choice to the customers The course talks about the activities or processes that are carried out in the movement of goods and services from the suppliers or manufacturer to the point of sale. This course will help us to understand the importance of distribution channels of finished goods and services in an organization.

The course covers need, role, and scope of distribution management and distribution strategies in an organization. It also describes the channels of distribution, marketing channels include manufacturer – wholesaler – retailer – customers, also about the intermediates, their objectives, marketing channels, channel design and selection of appropriate channels. The course appraises the physical distribution, which includes components of physical distribution, transportation and warehousing of goods and services.

Course Duration

1 Month

Course Fee

Rs 4999/- (Indian Residents)

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